About Private Label

Launch your own brand and invest in yourself. We offer a wide range of creative, high quality cosmetics and accessories that can be your custom branded cosmetic line.



Private Label Process Steps
Step 1: Register For An Account

Gain access to pricing and start shopping for samples. Click here to register now.

Step 2: Order Samples

We want to make sure you experience our products on your own skin and that you love the formulas and shades. Start shopping Introductory Sampler Kits here.

Step 3: Request a Private Label Estimate

You’ve tried the formulas and shades, and now know which products you want to create your own brand with. A MINIMUM OF 48 UNITS PER PRODUCT STYLE IS REQUIRED FOR A PRIVATE LABEL ORDER. YOU CAN MIX AND MATCH AVAILABLE SHADES WITH IN PRODUCT STYLE (I.E. 48 UNITS OF HYDRA-GLOSS, 48 UNITS OF LIQUID TO MATTE LIPSTICK VOLUME II, 48 UNITS OF BROW PENCILS). If you are ready to proceed with a private label order, please email cs@auralinebeauty.com to request a private label order form.

Step 4: Submit Artwork For Approval

Email your Auraline Service Representative (ASR) a vector file of your logo formatted in .ai or .eps. Once the logo has been approved for production you are ready to place your order.

Step 5: Production of Your Order

Once you approve the Estimate and payment has been made, a Tech Sheet showing you the logo placement and color on the products you purchased will be sent to you for review and approval. Please ensure colors, sizing, and placement are correct. Once this has been signed off on, no further changes can be made after this point.

Private label orders require 3 weeks of production time. If you require a faster turn-around time, please talk to your ASR about expediting for a Rush Fee of $150 (we will confirm if this service is available at time of your order). When your order ships you will receive an email with a tracking number. Please make sure to order carefully as all Private label orders are non-refundable and non-returnable.


Example 1: Private Label of Liquid to Matte Lipsticks with 1 color logo
SKU# Description Qty Price Total
40701 Liquid Matte Lipstick, Ruby 2 $8.98 $17.96
40702 Liquid Matte Lipstick, Bombshell 6 $7.58 $45.48
40705 Liquid Matte Lipstick, Doll 6 $7.58 $45.48
40709 Liquid Matte Lipstick, Berry Berry 8 $7.58 $60.64
40710 Liquid Matte Lipstick, Sweetie 12 $7.23 $86.76
40713 Liquid Matte Lipstick, Sexy 14 $7.23 $101.22
  Total Units Ordered 48    
      Total $357.54
      per unit cost $7.44
  Shipping Fee   Calculate based on weights and location  


Artwork must be submitted as an Adobe Illustrator file. Accepted files are .ai and .eps. Vector files only with fonts converted to outlines. JPGs, PNGs, and GIFs are not suitable. Work in CMYK mode, using spot colors or 100% black. We only print the following colors: Metallic Silver (Pantone #877C), Metallic Gold (Pantone #873C), Hot Pink (Pantone #Rhodamine Red C), Soft Pink (Pantone #204U), Black, White.

We can re-draw logos for an additional $75 per hour fee, with a turnaround time of about 2-4 business days. Fees may change depending on logo complexity.
If you do not have a logo yet, but know what font or image you want to use, send us the font file, image, drawing, or screenshot and we will turn your image into a vector file for a fee of $75 per hour. Fees may change depending on logo complexity.

Printing the ingredients list on the back panel of any boxes will add a die-plate fee to your order. You will be charged a graphic design fee if we place the ingredients list on the box.

For more information about logo requirements click here.


  • For cosmetic items, the minimum is 48 units of the same style packaging.
  • For makeup brushes, the minimum is 48 units per style.


We require full payment to start your Private Label order. For orders $5,000 and above, 50% deposit may be arranged with your Account Manager (remainder due before shipping). For RUSH orders, we require payment in full.


We recommend customers order 4 weeks prior to the date the order is needed.  This will allow for payment, pre-production, a 3 weeks production. Delivery times for larger volume orders may vary. 


1) Create an Auraline Beauty Account by clicking here.

2) Order samples

3) When ready to place a private label order email cs@auralinebeauty.com to request a private label order form.


It is our company policy that a ‘Cosmetics Labeling Agreement’ is signed by buyer, to ensure compliance with US Code of Federal Regulations (CFR) regarding labeling procedures. By entering into this agreement you confirm that products purchased from Auraline Inc. will not be adulterated or misbranded, and upon final processing, labeling, or repacking such goods will be properly labeled. Detailed information regarding proper labeling can be found here: Code of Federal Regulations 21 (CFR 21 Part 701)


Q: How do I get started with Auraline Beauty?

A: Auraline Beauty is a private label cosmetic manufacturer, that allows you to create your own brand by adding your logo to our carefully curated products. To get started, create an account by registering here. Once you have an account and are logged in you can see pricing and can get started by ordering samples. We suggest that you order samples and try the products first, to see if the formula/shade suits you. There are no minimum quantities on samples, and you can purchase these items directly from our website.

Q: How do I get started with Private Label?

A: Once you have sampled our products and have identified the products, shades and quantities for your collection, contact us to speak with a Account Manager (AM). The AM will walk you through the entire process of creating your own collection, and create an estimate for your order.

Q: Can I view pricing and breakdown by quantities?

A: Once you have created an Auraline Beauty account you will have access to non-printed pricing. Each price will be displayed on that item's page. For private label pricing, please contact us.

Q: How much does Private Label Cost?

A: Costs vary on the type of products and the quantities you're ordering. For an example of pricing, please refer to the table on this page and then contact us for a quote.

Q: Can I schedule an appointment to come visit your offices?

A: At this time, we do not offer office visits.  We recommend purchasing samples from our website in order to swatch and test our products, formulas and shades over time. All samples are available for purchase on our website and there is no minimum order requirement.

Q: Can you provide labels for my logo instead of printing?

A: We do not offer labels for your logo. We use pad printing as the technique for decorating your logo on cosmetic packaging (this method has a nicer appeal).

Q: Will the products and / or shades I select always be available to me?

A: Our goal is to continuously offer you the best formulas, shades, and products for your brand. In order to do this, you might see formulas improved, shades updated, or product lines phased out. Any updates affecting your line will be communicated on our website.

Q: What is the minimum for private label orders?

A: For cosmetic items, the minimum is 48 units per product. You can mix shades as desired. For makeup brushes, the minimum is 48 units per style.

Q: Can I return private labeled products?

A: No. Private labeled items cannot be returned, exchanged, or refunded. Please order carefully.