But between private label cosmetics and contract manufacturing, which one is better for starting a cosmetic line of your own?
Let’s go over the basics first.
How Are Private Label Cosmetics and Contract Manufacturing Similar?
When it comes to both private label cosmetics and contract manufacturing, you’re going to come out of the process with a line of cosmetics that you can put your own logo and branding on, and proudly present to the world as your own.
In both cases, we help you start a cosmetics line by handling the manufacturing work of creating the cosmetics with packaging and labeling printed to match your needs.
With Auraline, you can be assured that you’re going to get a quality product that you can customize to represent your own personal style, no matter what path you take to get it to market.
However, that path to market is what changes the most between these business models.
How Are Private Label Cosmetics and Contract Manufacturing Different?
The biggest difference between private label cosmetics and contract manufacturing is that private label cosmetics have already been created for you.
The benefit of private label cosmetics is that you can create a makeup line from products that have already been tested and approved, and are retail-ready.
You can create your cosmetics line from a prebuilt collection of products in a variety of colors, shades, and materials.
But if you want to really go customized with your cosmetics line, contract cosmetics manufacturing allows you to literally design the cosmetics you want from scratch. If you have a concept for a particular type of product, you want a collection of custom colors, or you want to choose the specific components in your cosmetics, Auraline can work with you to make your dream cosmetic line a reality!
This is an excellent choice when you want complete creative control of your cosmetics brand, with great volume discount pricing and a team of experts on your side who understand how to execute your game-changing cosmetics idea.
The process of creating your own cosmetics is long, from the inspiration to the development to regulatory approval, manufacturing, and marketing can be difficult, and with Auraline, you don’t have to go it alone.
Which is Better – Private Label Cosmetics or Contract Manufacturing?
If you’re passionate about starting a cosmetics line, you’re probably thinking that contract cosmetics manufacturing sounds like the way to go – after all, who doesn’t want to design their own cosmetics?
But for many start-up businesses, it may not necessarily be the best choice. The cost of contract cosmetics manufacturing can be much higher to start. Order minimums for contract manufacturing also tend to be higher – you may need to order thousands or even tens of thousands of a product as a minimum (depending on the product type), as compared to an order minimum of 48 with private label cosmetics.
That means a higher upfront cost, combined with another significant challenge – because contract-manufactured cosmetics are designed from the ground up, that also means they have to be tested and certified from the ground up.
Our experts at Auraline have the knowledge and experience to help you create amazing cosmetics that will make it through testing and regulatory approval as quickly and safely as possible, but the time to market for a new cosmetic can take anywhere from 6-18 months. That means that you not only need to make a significant investment to start, but you also won’t be able to start recovering those costs by selling your new cosmetic for potentially a year or more after you’ve designed it.
However, with private label cosmetics you can skip that entire approval process because you’re choosing from cosmetics that have already been tested and approved, and are ready for market immediately. You can also choose an order amount that makes sense for you, with many products carrying an order minimum of 48 units.
You can choose from a line of products that have already been proven safe and effective, still apply your own custom logo and branding, and be to market in as little as 3 weeks! You lose some creative control over the composition of your cosmetics, but you also get to skip the long development process and you can get started with a much smaller opening investment.
So which one is right for you, between private label cosmetics and contract manufacturing? That all depends on how you want to approach creating a cosmetics line. But whichever path you choose, Auraline is the partner to help.
Start a Cosmetics Line With Auraline Today!
Whether you’re looking for an efficient way to start a beauty brand with private label cosmetics, or you’re ready to take us on as a partner in cosmetics contract manufacturing, Auraline Beauty is ready to help.