How much does it cost to start a lipstick line?

Cost to Start Lipstick Line:

How much does it cost to start a lipstick line? If you’re looking to start a lipstick line with Auraline Beauty, then you can expect to pay about $7.23 for a liquid to matte lipstick with one color logo. There may be an additional charge depending on the shades you select and the total quantity ordered. The minimum order is 48 units per same-style packaging, but you may mix and match different shades of the same product from a wide variety of vibrant colors.

For a 48-piece lipstick collection (12 pieces per shade, 4 shades), the cost would be $347.04 plus shipping. All setup and printing fees are included.

If you would like boxes for the lipsticks, you can purchase those separately at $2.28 per box with one color logo. For 48 boxes, the cost would be $109.44. Auraline Beauty will place the lipsticks into their printed boxes before shipping.

We suggest four to six shades per release, especially if this is your first launch. This allows you to save other shades—particularly seasonal hues—for future launches.

At Auraline Beauty, we offer a diverse range of creative, high-quality lipsticks and glosses that can be branded as your own private cosmetics line. We’ve spent years perfecting formulas and pigments so you can provide the very best in beauty to your own following. Many of our private label clients like to start by ordering a sampler kit so they can handpick their favorite products and shades. Some of the lip sample kits we offer include:

Other a la carte must-haves include our plumping lip glossultra glitter lip gloss and high intensity lipsticks.

Many influencers and makeup artists turn to Auraline Beauty to curate their own stunning, impressive makeup line to use on and sell to their clients and followers. From neutrals and nudes to berries and bold bright reds, we are confident you’ll instantly love our products for their stunning colors and staying power.  

Plus, many of our products are made in the USA, vegan, cruelty-free and gluten-free. For more details on each lipstick’s formulation, visit our product pages.

Curious about how the whole private label process works, step by step? Here’s how it’s done:

  1. Register for an Auraline Beauty account.

  2. Order samples.

  3. Request a private label estimate.

  4. Submit your logo as an .ai or .eps for approval.

  5. Review your private label lipstick order.

  6. Give the okay for production to begin on your very own lipstick line.

Typically, your lipsticks will arrive in about three weeks. Faster turnaround time is available, so chat with your Auraline service representative about your rush needs. You will receive tracking once your order ships so you can know exactly when to expect delivery.

To learn more about creating your own makeup line and selling your own lipsticks with our private label cosmetics, feel free to reach out to us. Call us at +1-310-392-2091 or toll free at 1-888-AURALINE to speak with one of our private label specialists or click here to schedule a call.